Writing, kind of like photography but more tedious and less visually satisfying. However...
It’s something I’ve always enjoyed doing, but haven’t really used in any sort of organized manner, other than running a *famous artists I can’t name* instagram and writing sarcasm for work. It’s time to FORCE MYSELF to tie in words to photos and get this thing going totally not for SEO or anything, but if I get some in the meantime it’s unlikely I will turn it down. That’s a good lead in to what this blog post is all about:
I think there is a fine line when it comes to writing a blog that is both engaging to your audience, but is also satisfyingly self serving and that is the line that content writers can fail to follow. Everyone’s favorite line since the beginning of time is, more or less, “Everything is going to shit! Everything today sucks! Young people, ugh”. But I think we need to recognize that line of thinking is wrong, wrong, super old, outdated, and we need to learn that all that is is a reflection of change and people's inherent inability to cope with it. Yes, yes, I’m getting to the point. The point is: people can see through bullshit marketing like never before. Let me explain.
Boomers, the last gen, love y’all to death, bless your hearts and all that shit. But y’all fucked a lot of stuff up, just like us millennials probably will too (I would wager we will do it a lot less, but I digress). Have you watched advertisements from years ago and cringed at how blatantly obvious that you are being sold to? Now turn around and watch an advertisement today. Half of them don’t even make any sense, and I would wager that it’s a fantastic trend and much better on our brains. I don’t watch a lot of cable until football season and last night a commercial for trolli worms came on and it was literally nothing but a claymation, psilocybin-esque’ 30 second mind trip. And you know what I have to say to that? Fuck yeah. It was creative as all get out, it didn’t try to sell me (consciously, at least), and in my marketing brain my first thought was “Someone that is actually creative got paid for that and probably got some level of satisfaction out of it” rather than another soul sucking gig where all right brained talent was squashed. Our generation is more receptive to authenticity and consciousness than gimmicks, because we saw where that got the ones before us.
Okay, so how does that relate at all to photography? How does it not? I have a whole studio worth of equipment from Olan Mills, remember them? Remember those cheesy ass mall studio glam shots? Yeah, that’s the one. In the process of closing stores all over the country we lucked out on them liquidating all their equipment and somehow or other the great big ol umbrella light in the sky passed them on to me, almost a linear representation of the shift of demand. I’m not going to say conscious capitalism is the way of the future for fear of crucifixion from probably half of my following, but at least hear what I’m saying here (at least I didn’t say trickle down economics). You will get more followers, more likes, more inquiries, and more business in general nowadays if you don’t misrepresent yourself. Say when you don’t know something, hell, I’ve been doing photography for 12 years now and all the time I have to admit I have no clue what one of these new features are, mostly because of these damn Gen Z kids and their mirrorless cameras taking photos on my lawn. I’ve created a good deal of business off my local network but I’m in the process of growing the web presence so that I can expand outwards and grow nationally, and that is all a new game to me.
I plan on making this blog a space where creative ideas can flow, people can ask questions, and I can show everyone processes to help them become better photographers so we can encourage people to take their game to the next level by being intentional about their business, because people can see through the bullshit nowadays.
(This post sponsored by Fit Tea) <insert> bootyshotwithinspirationaltext.jpeg